It established a 2nd campaign in January with likewise tongue-in-cheek taglines.

It established a 2nd campaign in January with likewise tongue-in-cheek taglines.

Younas stated the organization wished to create a good message that has also been funny.

« It is a part that, particularly for the Muslim part, does not get portrayed very often,  » he stated. « Unfortunately it is nearly always negative. We wanted to do things a little differently, freshen things up a bit. « 

He included that the a reaction to the advertisements happens to be « overwhelmingly good,  » with loads of attention on Twitter and Instagram.

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